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ABOUT KURARA FM

 

Kurara FM claims its fame as the 1st Community Radio Station to be established in the John Taolo Gaetsewe District. It’s a family friendly Radio Station, situated, in the historical town of Kuruman with programming that caters for all ethnic groups. It started its first day of broadcasting on 01st January 2012 and it currently has 29 staff members (5 Managers and 24 Presenters). The RAMS (Radio Audience Measurement Survey) currently stand at 46 000 listeners per week (SAARF; July 2014).The station broadcasts in three languages, namely: Setswana (50%), English (30%) and Afrikaans (20%). It broadcasts 24hours, within the 250km radius, covering major towns such as Kathu, Danielskuil, Posmansburg, Olifantshoek, Taung, Kimberly and approximately 200 villages in the John Taolo Gaetsewe District. Kurara FM can be reached daily on 98.9 MHz.

 

VISION

  • To be a sustainable community radio station that fulfills its mission and implements its social mandate
  • To fulfill its mandate and attain its vision, KURARA FM has the following general objectives
  • To endeavour to educate the marginalized community about the culture of broadcasting
  • To improve the welfare of the rural community through exposure to local and national events etc

 

MISSION

“To establish a community radio station, which will bridge the gap in the district with, programmes to empower, inform and educate through training and celebrating diversity, which serves to enhance the quality of life by reconciling people with the focus to integrate our society”.

 

SUSTAINABILITY

Kurara FM has not only become the pride of Kuruman, it has also been embraced by National, Provincial, Municipalities, Mining and Local Advertisers who would like to see the station grow beyond its current state. Kurara FM’s major clients include: Anglo American (Kumba Iron Ore), Kalagadi Managanese, Assmang, all government departments, Municipalities, Captain Doregos, Spur, Timber City, Lumber City, Build It, Nedbank, OK Furniture, Avbob , Boxer and Cash Crusaders to name the few.

 

ENDORSEMENTS

The station has held a number of successful events, including partnership with Kalagadi Manganese Mine on the “Hope in despair green concert”. It’s currently partnering with SAB on its various campaigns. Kurara FM has not only become the home to many celebrities but it has also hosted dignitaries such as, Ministers, Premiers and MEC’s and has won the Best Radio show in the Youth Radio Awards 2013 & 2014.

WHY ADVERTISE WITH US?

To invest in advertising with a local radio station can boost your business or your event. Be a trendsetter and landmark your business in the airwaves. Kurara FM on the frequency of 98.9Mhz can give you the best quality advertisements and bring you close to your customers/clients.

What makes Kurara FM unique?

  • It is the only local radio station covering the entire district of the John Taolo Gaetsewe District.
  • Our advertising rates are affordable.
  • The local radio is the best way to reach your customers/clients in the area where your business is at, in the language they identify with such as Setswana, English and Afrikaans.
  • Our listenership grows weekly and can also be reached online.

Our business is to satisfy your needs and watch your business grow along with our medium.  Make us your ultimate choice.